ProActive Work Health Services is a Los Angeles based company that offers health, medical and related administrative services for companies and their employees. ProActive came to VidroMedia for a complete branding initiative that included corporate identity, website design and collateral materials. It was important for them that the brand be portrayed in a professional light, corporate enough to appeal to employers, yet fresh and welcoming to appeal to employees.
With an in-depth study of their competitors as well as current trends in design and color theory, we chose to steer away from the typical shades of blue most often found in the medical industry, and the result was a brand platform that truly stood out from the competition.
