Got Milk? – Website, Online Journal
Website Design // WordPress Platform // Custom PHP Development
The California Milk Processor Board’s nationally recognized Got Milk? campaign was launching a fitness-inspired initiative called “Get Fit with Got Milk?”. The blog-style website needed to promote their “Get Fit & Win!” contest, as well as provide weekly blog posts and videos from fitness and nutrition experts. An important aspect of the contest was to provide all participants free access to custom-built “online-journal” where they could log their eating and exercise habits and see their progress week by week.
We opted to build the site on the WordPress platform because we knew it would be a cost effective solution and would allow the client’s PR Agency to easily make their weekly content updates.
The end result was a success! The client loved the fun, fresh graphics, the creative use of “waves of milk” , and the PR agency loved how effortlessly they could update the content.
Client: RL Public Relations
Features: WordPress/CMS platform, custom built PHP online journal